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Search Results for Author 'Johnson, Walter D.':
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Neurobiological Clues to Advertising Effectiveness
Idea posted: May 2015
Institutions: University of Southern California Dornsife College of Letters, Arts and Sciences Fielding Graduate University Claremont Graduate University
Authors:
The AIDA model of advertising identifies Attention, Interest, Desire and Action as key to the effectiveness of an advert. In order to measure the physiology behind advertising effectiveness, a research…
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